#LEVELUP: 3 Ways To Re-Purpose Content
Hello everyone! If you haven’t heard, I have a new weekly blog series called “Level Up” where, every Sunday, I’d touch on a way to take your blog and/or business to the next level. You can check out all the other posts in the series here!
Last week on Level Up (that felt very TV show-y lol), I talked about six ways to fix or upgrade your old content. After doing that, you don’t want to just leave your content hanging there; you gotta get more eyes on it again! So, today I figure we’d go over three ways to repurpose and show off your older content (other than just sharing again on social media). Let’s goooo…..
The easiest way to get your post back into people’s view is to link to it in your newer posts and/or your more popular posts, within the actual post. Yes, depending on your settings, you might already have an automatic feature at the end of every post that suggests new content, but your audience might not see it if they don’t read the post to the end. So/plus, I like to take the added opportunity to, at some point within the post, to break up the post and link to an older post. Specifically, it looks like
[Related: (name of post)]
Typically, I put it about halfway through the post, between the end of one section and the start of the next one. (you can scroll down this post to see what I mean) When considering what posts to add, I usually think about/pair:
- Similar discussions (like All About ARCs and Publicity Contacts Directory)
- Posts I’ve done about the author before (like Sightwitch Spotlight and Truthwitch Blog Tour)
- Another general review I’ve done (sometimes I’ll be specific and think about genres or topics but it’s not necessary)
Make Lists or An Epic Roundup
Another easy way to get eyes back onto your older content is to make a post linking to it. Some ideas include:
- Monthly wrap up
- End of the year wrap up
- Blogging blogoversary wrap-up
- Your favourite posts/posts you’re proudest of
- Your most popular posts
- Your least popular posts
Just make sure you add more than just straight up links to your post though. I mean, you could do that (I have) but I find people like it more when you actually explain what the post is a little, even if it’s just a sentence or two.
Add A Free or Paid Downloadable
The last way to add oomph to your posts is to make a downloadable based off of the content within it. What’s a downloadable? It’s something like an infographic, workbook, template etc that complements what you talk about it in the post. This is especially helpful for longer posts like discussions or in-depth lists where there’s just a lot of content and a lot to take in. I’ve done it with quite a few of the Level Up posts, as well as my longer discussion posts like the free trade tracker I made for my Books For Trade FAQ post.
The downloadable doesn’t have to be comprehensive (it can be a simple infographic like the “what to do with ARCs” printable I made) and you can make it on Microsoft PowerPoint or Publisher, Canva, or, Photoshop in a few steps. Personally, I use Canva for my simpler downloadables like the infographics, and I use Microsoft Publisher for my more comprehensive, workbook-type things.
Aaaand that’s all for how to repurpose your older blog posts! It’s quite easy to repurpose your content, tbh, and get fresh eyes on blog posts that are years old. Sometimes, I’ll scroll through to the beginning of my blog and get surprised as to what I’ve already made that people might still like today! Anyways, with that, congrats, we Leveled Up!! How have you repurposed your blog posts? Let me know in the comments below and feel free to share the post(s)!
And, if you have any questions now or at any point in the Level Up series or if there’s something you generally or specifically want me to talk about, feel free to comment below, tweet me @AvidReaderBlog, or email me at firstname.lastname@example.org! Thanks, have a great day/night, and tata for now!